FOOD & FASHION - BOTTEGA VENETA

This project is a tribute to the quiet power of craftsmanship where tradition meets luxury in an unexpected yet deeply Italian way. It brings together two seemingly different practices, pasta making and the creation of Bottega bags to show that both are rooted in the same values of precision patience and passion. Through immersive window displays featuring elderly women hand making pasta side by side with artisans crafting bags and a pop-up stand at a traditional Milanese food market the campaign invites people to slow down and appreciate the art behind the everyday. It blurs the lines between fashion and food past and present reminding us that true craftsmanship tells a story that goes beyond the product.