FERRAGAMO GREEN CAMPAIGN

For this project I analysed Ferragamo’s brand history, market ,SWOT etc which were essential to understand and comprehend the brands identity and current issues. Thanks to a generally positive rebranding I decided to follow it by simply repositioning the brand through the introduction of a sustainable campaign which it lacked.

By integrating eco-friendly practices and materials into Ferragamo’s collection it leads by example but also inspires us all to prioritize the environment. Sustainability isn't just a trend; it's a responsibility we share to safeguard our planet for future generations, and through this FerragamoGreen campaign the brand hopes to shape a more conscious and sustainable future for fashion and beyond.