VINTAGE VAULT

The "Vintage Vault" campaign endeavors to confront the pressing challenge posed by the unsustainable and ethically questionable nature of fast fashion. Its goal is to foster a sense of unity among individuals who already share a passion for vintage clothing, thereby engaging both seasoned enthusiasts and newcomers. To achieve this, the campaign employs a multifaceted approach. It begins with the creation of visually captivating posters strategically placed throughout the city. Each poster features a QR code, which, when scanned, unlocks access to an exclusive "secret" gathering, by providing the events location to whoever scans it. At this clandestine event, attendees are treated to a myriad of experiences designed to promote and celebrate vintage clothing. Alongside curated shopping opportunities featuring a treasure trove of vintage finds, guests can indulge in bespoke tailoring services, groove to nostalgic tunes on the dance floor and reminisce with nostalgic food found at the food stands at the event.